Argov was among the first singers to achieve commercial and country-wide success in the sphere of Middle Eastern-Mediterranean (Mizrahi) style music. This was despite the fact that his music was not mainstream at the time, and radio stations gave predominance to pop music from overseas. Some believe that the great popularity of Argov and other Mizrahi singers of his time, among them Avihu Medina, Haim Moshe and Margalit Tzan'ani, was a response to the widespread feeling among Mizrahi Jews in Israel that they were being discriminated against by the Ashkenazi hegemony.
The themes of Argov's songs were similar to those of American country music: love, heartache, disappointments, joy, addiction. He is considered a prodigy by many in the music business. Arranger and conductor Nancy Brandes, who musically directed many of his recordings, described him as a musical genius: He could make perfect recordings in one take, and when asked to do another take, was able to sing a totally different version just as perfectly. Argov had a remarkable talent for improvisation that respected the spirit of the song while allowing him to leave his personal mark.
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